August 12th 2025; Issue: 41 Welcome back! Coaching and consulting are getting more competitive, especially online (with AI and all that). Most coaches are 9-5 with one leg and coaching on the side with the other, which is perfectly okay. But how do you go all in and build a business? This issue is catered for business coaches. However, you can find these marketing models true as a consultant, an expert, or a founder, too. I'm also working on a welcome series flow to show you next week. Value...
21 days ago • 2 min read
August 6th 2025; Issue: 40 Welcome back! Every marketing guru says you need an irresistible offer. I want to challenge this notion. You need leads first....bold statement, I know...How do you create an offer so good people can't say NO? It's almost impossible if you didn't stress-test the offer in front of strangers.Yes, your clients might take you up on your new offerYes, you can convert some leads better with your new offerBut a new launch means two things: the same product to a new client...
27 days ago • 2 min read
July 29th 2025; Issue: 39 Welcome back! It's summertime, people go on vacation, others sit in the office, dreading it, thinking 'how to make this campaign work?'. Have a break. Have a Kit Kat. I should have sent this newsletter yesterday, but here we go. You can do things in life because you want to, or because you have to. But imagine you're the client. You buy because you want. The best marketing doesn't feel like marketing. It makes people feel a part of it. What's that 'it'? A band, a...
about 1 month ago • 2 min read
July 22nd 2025; Issue: 38 Welcome back! Paid traffic has started to grow on me again. But not simply running ads without a strategy (or god forbid content)... You know, that's how I started freelancing 5 years ago - running Meta Ads (FB + IG) for the speed reading workshops I was teaching and then eCommerce brands. Doing that with small ad spend budgets (<$1000k/month), I attributed about $400k in revenue. At the time, I was doing marketing for 3 years, and CPA, CPM, and all the good metrics...
about 1 month ago • 3 min read
July 15th 2025; Issue: 37 Welcome back! Last week I shared how you can think of lanches in 3 phases - before, during, and after the launch to plan your next program releases. Today, you'll learn how to boost your bottom line, especially during the summer with 3 simple ways I also hinted last week. Let's get it. Launch Strategy #1: Sell More to Existing Clients The missed opportunity: Most coaches launch to their entire list without segmenting existing clients. The better approach: Use...
about 2 months ago • 2 min read
July 8th 2025; Issue: 36 Welcome back! Fundamentally, there are 3 ways to grow your business. Sell more of the same to the same clients.Sell more products (new) to the same clients.Sell more to new clients (aka bigger market share).Easy to say, but not so simple to execute. However, today I'll give you some ideas and frameworks to think about and plan your next launch. Let's get it. Before the Launch: Do This Imagine you're planning a group coaching (cohort) launch. That's what we're going to...
about 2 months ago • 3 min read
June 30th 2025; Issue: 35 Welcome back! Social platforms suck, especially during the summer. As social platforms mature (more users), they can charge more for attention, and your organic efforts take a hit. That's expected.Hence, reach, impressions, and engagement are low. Now what?Marketing online becomes a multiplatform game, and owning your audience in an email list is key. How? Let me show you. Capture Social Traffic to a List With Lead Magnets By now, you've seen countless PDFs promising...
2 months ago • 2 min read
June 23rd 2025; Issue: 34 Welcome back! Today's newsletter will be shorter because I want to challenge you to start a 90-day content challenge. The game: post consistently without skipping a day on one channel. For me, that's LinkedIn. It used to be Instagram. I'll also share how I plan to do it! Let's get it! 90-day Content Plan You've seen countless content plans and ways to create content. I've published over 2000 posts for myself alone, excluding client work.That's only on social, and...
2 months ago • 1 min read
June 16th 2025; Issue: 33 Welcome back! Every marketing guru talks about finding your ideal client persona (ICP), but few give you a clear step-by-step process to do that. By definition, your ICP is a paying client. Otherwise, you don't have it. Defining your ideal client persona is a never-ending process. Markets are changing. Your clients face different problems...and your understanding grows.The end goal, however, is for you to know your ICP better than they know themselves. Even better,...
3 months ago • 3 min read