October 27th 2025; Issue: 48 Welcome back! You're tracking everything. Followers, engagement, website visits, email opens, DM responses, consultation bookings, Instagram stories views, LinkedIn post impressions... But here's the brutal truth: Most of those numbers are lying to you. They make you feel productive while your business stays stuck. Let me show you the one metric that actually tells you if you're building something real. The Metric That Changed Everything Six months ago, a business...
21 days ago • 3 min read
October 13th 2025; Issue: 47 Welcome back! After last week’s dive into Jobs-To-Be-Done, it’s time for a model that doubles or triples the paths your clients can walk—and your revenue streams. If you’ve heard “never build on one leg”, you know where this is headed. Procter & Gamble does this. Every seven-figure coach I’ve met does this. It’s called the Value Ladder, and if you want sustainable, six-to-seven figure income (without grinding out sales calls for every dollar), you need more than...
about 1 month ago • 3 min read
October 6th 2025; Issue: 46 Welcome back! October is marketing testing season, and Q4 pipeline is closing fast. ChatGPT, Claude, and every AI tool promise to "understand your customers better". But here's the brutal truth: most service providers are building features customers never asked for because they're solving the wrong problem entirely. You're optimizing conversion rates, testing subject lines, and tweaking your about page. Meanwhile, your prospects are hiring your competitor who...
about 1 month ago • 3 min read
September 29th 2025; Issue: 45 Welcome back! Q4 is about to begin, and 2025 is approaching its final chapter. Chat GPT 5 AI, Superintelligence, AGI, Big Brother, and all the buzz around the future of work. How much of marketing will be done by a robot? It's safe to say someone will have to navigate AI (and water it). And that might be you. Ready for the AI big reshuffle wave? Or not. It's here regardless, and I'm the biggest proponent of AI, but here are a few worthy-your attention takes on...
about 2 months ago • 3 min read
September 22nd 2025; Issue: 44 Welcome back! Marketing is getting a bad reputation in the age of AI. But there are levels to this game. Yes, there's always someone doing it cheaper but paying less for more is not better; better is better. As a creator, a coach, a founder with authority, you have many options to monetize your influence. But what's the best path forward? Everyone would pitch you their own way - be it affiliate marketing, SEO, outbound, paid media, email marketing, etc. I see...
about 2 months ago • 4 min read
August 26th 2025; Issue: 43 Welcome back! What's the best acquisition strategy? Some people say "Build it and they'll come". Others double down on ads and paid acquisition channels. But it's true that if your marketing pulls people in, you don't have to sell. The question is how. Is it about the product, the client (ICP), or the marketing message? Monetizing Your Audience If you are an engaged audience online, you've done the heavy lifting. You've built your personal brand and authority....
3 months ago • 2 min read
August 18th 2025; Issue: 42 Welcome back! Marketing might be changing with AI, but customers' behaviour rarely does... because we are only human after all. Today, I want to highlight the reason most newsletters lose touch with their subscribers - I'm doing my best here. Oftentimes, I speak to coaches, founders, and advisors, but those marketing systems you see every week are suitable for most product launches selling high-ticket services, products, or SaaS with high CLV (customer lifetime...
3 months ago • 2 min read
August 12th 2025; Issue: 41 Welcome back! Coaching and consulting are getting more competitive, especially online (with AI and all that). Most coaches are 9-5 with one leg and coaching on the side with the other, which is perfectly okay. But how do you go all in and build a business? This issue is catered for business coaches. However, you can find these marketing models true as a consultant, an expert, or a founder, too. I'm also working on a welcome series flow to show you next week. Value...
3 months ago • 2 min read
August 6th 2025; Issue: 40 Welcome back! Every marketing guru says you need an irresistible offer. I want to challenge this notion. You need leads first....bold statement, I know...How do you create an offer so good people can't say NO? It's almost impossible if you didn't stress-test the offer in front of strangers.Yes, your clients might take you up on your new offerYes, you can convert some leads better with your new offerBut a new launch means two things: the same product to a new client...
3 months ago • 2 min read