August 26th 2025; Issue: 43 Welcome back! What's the best acquisition strategy? Some people say "Build it and they'll come". Others double down on ads and paid acquisition channels. But it's true that if your marketing pulls people in, you don't have to sell. The question is how. Is it about the product, the client (ICP), or the marketing message? Monetizing Your Audience If you are an engaged audience online, you've done the heavy lifting. You've built your personal brand and authority....