October 13th 2025; Issue: 47 Welcome back! After last week’s dive into Jobs-To-Be-Done, it’s time for a model that doubles or triples the paths your clients can walk—and your revenue streams. If you’ve heard “never build on one leg”, you know where this is headed. Procter & Gamble does this. Every seven-figure coach I’ve met does this. It’s called the Value Ladder, and if you want sustainable, six-to-seven figure income (without grinding out sales calls for every dollar), you need more than...