October 6th 2025; Issue: 46 Welcome back! October is marketing testing season, and Q4 pipeline is closing fast. ChatGPT, Claude, and every AI tool promise to "understand your customers better". But here's the brutal truth: most service providers are building features customers never asked for because they're solving the wrong problem entirely. You're optimizing conversion rates, testing subject lines, and tweaking your about page. Meanwhile, your prospects are hiring your competitor who...