June 16th 2025; Issue: 33 Welcome back! Every marketing guru talks about finding your ideal client persona (ICP), but few give you a clear step-by-step process to do that. By definition, your ICP is a paying client. Otherwise, you don't have it. Defining your ideal client persona is a never-ending process. Markets are changing. Your clients face different problems...and your understanding grows.The end goal, however, is for you to know your ICP better than they know themselves. Even better,...
7 days ago • 3 min read
June 10th 2025; Issue: 32 Welcome back! I've been booking consistent calls, but one thing keeps annoying me. 'No-Shows'. Yes, life happens, things get in the way, and it still sucks when someone reschedules last minute or worse, cancels the call. Here is what I did. I automated Zap to send 3 emails before a new call is held. It took me a while to figure out how to set up a brain-dead-simple email reminder sequence. This allows you to land in your prospect's primary inbox with a proper event...
13 days ago • 3 min read
MM Issue: 31 Welcome back! Hey there, Last week, a coach told me something that stopped me in my tracks: "Alex, I'm struggling to sell my $3,000 program, but I see coaches charging $15,000 for similar transformations. What am I doing wrong?" After looking at her offer, the problem was crystal clear. It wasn't her price. It wasn't her expertise. It wasn't even her results. It was how she presented the numbers. Her brain - and her clients' brains - were playing tricks on her. Today, I want to...
20 days ago • 3 min read
MM Issue: 30 Welcome back! I hate to break it to you but last 10 issues of this newsletter were 100% AI generated, hence copy/paste. Yes, word for word.Why am I telling you this? Well, for one they performed better: higher open rates higher click-through rates even 2 replies last time (I was shocked) 2x email replies Hell yeah, I am good at telling AI what to do. Thanks Claude!Where does this leave you? Strategy-over-Soul Choice You stand at a crossroad every week when you need to email your...
28 days ago • 3 min read
MM Issue: 28 Welcome back! This week is special because I posted my first video on YouTube. It might be lame production, but that's how I like it. Plus, I believe that you'll get a lot of value: Understanding the technical side of marketing Choosing the best technology options (software) Copy proven marketing models that can work for you too The goal here is to keep these 'How-to' videos < 5 minutes.I might also share some conversations I had with people I find interesting, building great...
about 1 month ago • 1 min read
Issue #27 Reading time: 3 min 8 sec Hey 👋 Founder, Ever feel like your content disappears into the digital void? You're not alone. Today, I'm sharing the Visibility Multiplier Framework. I've been refining over the past 3 years – the exact system that helped 10+ founders make their first high-ticket sales online. Most founders approach visibility like throwing darts blindfolded. Create content and hope it sticks...Wake up & repeat tomorrow. No wonder it feels exhausting without much return....
4 months ago • 4 min read
Issue #25 Reading time: 2 min 31 sec Hey, Muse! Last week, I had a fascinating conversation with a speaking coach who was struggling to fill his calendar despite having excellent testimonials. After diving deep into his marketing, we discovered something surprising: He was blending in with his competitors. This revelation leads us to an important question: In a world where everyone claims to be unique, how do you actually stand out? Let me share what I've learned about this after helping...
5 months ago • 2 min read
Issue #24 Reading time: 2 min 13 sec Hey, Muse! ...and Happy New Year! While founders are planning for 2025, I've noticed something interesting: The fundamentals of getting high-ticket clients haven't changed in the last decade. But how you execute those fundamentals has changed dramatically. Newsletter Growth: The Permission Paradox The biggest shift I'm seeing in email marketing isn't about AI or automation - it's about permission. Here's what I mean: Getting someone's email address used to...
6 months ago • 2 min read
Issue #22 Reading time: 3 min 09 sec Hey, Muse! Last week a subscriber booked a 1:1 Power Hour. Apparently, their email open rates suddenly dropped from 45% to below 15%. After looking under the hood of their email marketing system, I discovered something most experts aren't talking about. Their emails were going straight to spam – not because of their content, but because of a technical setup most coaches and speakers get wrong. Let's dive into this week's lessons. Newsletter Growth: The...
6 months ago • 2 min read