MM Issue: 31 Welcome back! Hey there, Last week, a coach told me something that stopped me in my tracks: "Alex, I'm struggling to sell my $3,000 program, but I see coaches charging $15,000 for similar transformations. What am I doing wrong?" After looking at her offer, the problem was crystal clear. It wasn't her price. It wasn't her expertise. It wasn't even her results. It was how she presented the numbers. Her brain - and her clients' brains - were playing tricks on her. Today, I want to...