July 29th 2025; Issue: 39 Welcome back! It's summertime, people go on vacation, others sit in the office, dreading it, thinking 'how to make this campaign work?'. Have a break. Have a Kit Kat. I should have sent this newsletter yesterday, but here we go. You can do things in life because you want to, or because you have to. But imagine you're the client. You buy because you want. The best marketing doesn't feel like marketing. It makes people feel a part of it. What's that 'it'? A band, a...