July 22nd 2025; Issue: 38 Welcome back! Paid traffic has started to grow on me again. But not simply running ads without a strategy (or god forbid content)... You know, that's how I started freelancing 5 years ago - running Meta Ads (FB + IG) for the speed reading workshops I was teaching and then eCommerce brands. Doing that with small ad spend budgets (<$1000k/month), I attributed about $400k in revenue. At the time, I was doing marketing for 3 years, and CPA, CPM, and all the good metrics...