July 22nd 2025; Issue: 38 Welcome back! Paid traffic has started to grow on me again. But not simply running ads without a strategy (or god forbid content)... You know, that's how I started freelancing 5 years ago - running Meta Ads (FB + IG) for the speed reading workshops I was teaching and then eCommerce brands. Doing that with small ad spend budgets (<$1000k/month), I attributed about $400k in revenue. At the time, I was doing marketing for 3 years, and CPA, CPM, and all the good metrics...
8 days ago • 3 min read
July 8th 2025; Issue: 36 Welcome back! Fundamentally, there are 3 ways to grow your business. Sell more of the same to the same clients.Sell more products (new) to the same clients.Sell more to new clients (aka bigger market share).Easy to say, but not so simple to execute. However, today I'll give you some ideas and frameworks to think about and plan your next launch. Let's get it. Before the Launch: Do This Imagine you're planning a group coaching (cohort) launch. That's what we're going to...
23 days ago • 3 min read
June 30th 2025; Issue: 35 Welcome back! Social platforms suck, especially during the summer. As social platforms mature (more users), they can charge more for attention, and your organic efforts take a hit. That's expected.Hence, reach, impressions, and engagement are low. Now what?Marketing online becomes a multiplatform game, and owning your audience in an email list is key. How? Let me show you. Capture Social Traffic to a List With Lead Magnets By now, you've seen countless PDFs promising...
about 1 month ago • 2 min read
June 23rd 2025; Issue: 34 Welcome back! Today's newsletter will be shorter because I want to challenge you to start a 90-day content challenge. The game: post consistently without skipping a day on one channel. For me, that's LinkedIn. It used to be Instagram. I'll also share how I plan to do it! Let's get it! 90-day Content Plan You've seen countless content plans and ways to create content. I've published over 2000 posts for myself alone, excluding client work.That's only on social, and...
about 1 month ago • 1 min read
June 16th 2025; Issue: 33 Welcome back! Every marketing guru talks about finding your ideal client persona (ICP), but few give you a clear step-by-step process to do that. By definition, your ICP is a paying client. Otherwise, you don't have it. Defining your ideal client persona is a never-ending process. Markets are changing. Your clients face different problems...and your understanding grows.The end goal, however, is for you to know your ICP better than they know themselves. Even better,...
about 1 month ago • 3 min read
June 10th 2025; Issue: 32 Welcome back! I've been booking consistent calls, but one thing keeps annoying me. 'No-Shows'. Yes, life happens, things get in the way, and it still sucks when someone reschedules last minute or worse, cancels the call. Here is what I did. I automated Zap to send 3 emails before a new call is held. It took me a while to figure out how to set up a brain-dead-simple email reminder sequence. This allows you to land in your prospect's primary inbox with a proper event...
about 2 months ago • 3 min read
MM Issue: 31 Welcome back! Hey there, Last week, a coach told me something that stopped me in my tracks: "Alex, I'm struggling to sell my $3,000 program, but I see coaches charging $15,000 for similar transformations. What am I doing wrong?" After looking at her offer, the problem was crystal clear. It wasn't her price. It wasn't her expertise. It wasn't even her results. It was how she presented the numbers. Her brain - and her clients' brains - were playing tricks on her. Today, I want to...
about 2 months ago • 3 min read
MM Issue: 30 Welcome back! I hate to break it to you but last 10 issues of this newsletter were 100% AI generated, hence copy/paste. Yes, word for word.Why am I telling you this? Well, for one they performed better: higher open rates higher click-through rates even 2 replies last time (I was shocked) 2x email replies Hell yeah, I am good at telling AI what to do. Thanks Claude!Where does this leave you? Strategy-over-Soul Choice You stand at a crossroad every week when you need to email your...
2 months ago • 3 min read
MM Issue: 28 Welcome back! This week is special because I posted my first video on YouTube. It might be lame production, but that's how I like it. Plus, I believe that you'll get a lot of value: Understanding the technical side of marketing Choosing the best technology options (software) Copy proven marketing models that can work for you too The goal here is to keep these 'How-to' videos < 5 minutes.I might also share some conversations I had with people I find interesting, building great...
3 months ago • 1 min read