September 1st 2025; Issue: 55 Welcome back! Most coaches, creators, and service providers don’t have a marketing problem. They have a focus problem. They are trying to grow on LinkedIn.Post on Instagram.Start a newsletter.Launch a podcast.Run a webinar.Try cold DMs.Maybe paid ads.Maybe YouTube.Maybe a community. And because none of those things get enough time, attention, or testing… They conclude: “Marketing doesn’t work for me.” Not true. You just haven’t found your Bullseye. The Client...
15 days ago • 4 min read
August 25th 2026; Issue: 54 You probably know what a funnel is. Post content Get attention Collect an email Send offers Book a call Make a sale Simple. But here’s where most coaches, creators, and service providers get stuck: They build a funnel that works… Then they have to start from zero again next month. More posts More DMs More launches More calls More energy That’s because a funnel and a flywheel are not the same thing. And if you want a business with actual momentum, not just a...
22 days ago • 4 min read
November 26th 2025; Issue: 51 Welcome back! Most consultants, coaches, and creators are fighting in the same bloody pool: same offer, same niche, same promise. “Leadership coaching”“Content strategist”“Sales coach”That’s Red Ocean - crowded, price-sensitive, and exhausting. Blue Ocean is different. Instead of shouting louder, you change the game. You create a new category, a new promise, and a new way to deliver value so good that you stop competing and start being chosen. Cirque du Soleil...
10 months ago • 3 min read
November 26th 2025; Issue: 50 Welcome back! Let’s clear up the confusion around sales funnels. Whether you’re a coach, content creator, or solopreneur, this is the simple framework for turning strangers into loyal clients, and product buyers. You have 5,000+ followers. But 0 paying clients. Let me guess: You're creating content, growing your audience, getting engagement... but when you launch an offer, crickets. Here's why: Followers ≠ Dollars You're celebrating the wrong milestones. Most...
10 months ago • 2 min read
November 10th 2025; Issue: 49 Welcome back! You know that feeling when you're staring at a blank page trying to figure out your next move? Should you post more? Run ads? Launch a course? Build a funnel? Most coaches and creators are winging it. They're throwing spaghetti at the wall, hoping something sticks. But there's a simple framework that fixes this—and it's been around for decades. It's called SOSTAC, and it turns chaos into clarity. What is SOSTAC? SOSTAC is a six-step planning system....
10 months ago • 3 min read
October 27th 2025; Issue: 48 Welcome back! You're tracking everything. Followers, engagement, website visits, email opens, DM responses, consultation bookings, Instagram stories views, LinkedIn post impressions... But here's the brutal truth: Most of those numbers are lying to you. They make you feel productive while your business stays stuck. Let me show you the one metric that actually tells you if you're building something real. The Metric That Changed Everything Six months ago, a business...
11 months ago • 3 min read
October 13th 2025; Issue: 47 Welcome back! After last week’s dive into Jobs-To-Be-Done, it’s time for a model that doubles or triples the paths your clients can walk—and your revenue streams. If you’ve heard “never build on one leg”, you know where this is headed. Procter & Gamble does this. Every seven-figure coach I’ve met does this. It’s called the Value Ladder, and if you want sustainable, six-to-seven figure income (without grinding out sales calls for every dollar), you need more than...
11 months ago • 3 min read
October 6th 2025; Issue: 46 Welcome back! October is marketing testing season, and Q4 pipeline is closing fast. ChatGPT, Claude, and every AI tool promise to "understand your customers better". But here's the brutal truth: most service providers are building features customers never asked for because they're solving the wrong problem entirely. You're optimizing conversion rates, testing subject lines, and tweaking your about page. Meanwhile, your prospects are hiring your competitor who...
11 months ago • 3 min read
September 29th 2025; Issue: 45 Welcome back! Q4 is about to begin, and 2025 is approaching its final chapter. Chat GPT 5 AI, Superintelligence, AGI, Big Brother, and all the buzz around the future of work. How much of marketing will be done by a robot? It's safe to say someone will have to navigate AI (and water it). And that might be you. Ready for the AI big reshuffle wave? Or not. It's here regardless, and I'm the biggest proponent of AI, but here are a few worthy-your attention takes on...
12 months ago • 3 min read