November 10th 2026; Issue: 65 Last week, we talked about selling a small paid pilot before building the whole product. Now someone has paid. You send them a welcome email, a folder of resources, and a link to the community. Job done? Not quite. The sale is your win. What’s theirs? You know how they say "underpromise and overdeliver" let's do exactly this! Access Is Not Progress “Here are your templates” is access. “I have my first email ready to send” is progress. That’s the distinction...