September 15th 2025; Issue: 58 You can have: More followers More views More likes More newsletter subscribers More people saying, “This is so good” …and still have an empty calendar. That is because attention is not demand. An audience is not automatically a pipeline. People can enjoy your content without understanding what you sell, why they need it, or what to do next. This week’s model helps fix that. It’s called RACE: Reach → Act → Convert → Engage RACE gives your marketing a job at every...