October 7th 2026; Issue: 60 When a client asks you "and what do you do?" - what do you say? They talk about: Their process Their experience Their framework Their services Their deliverables Most coaches, creators, and consultants do it too. It feels natural, right? And that's costing your sales. Here is the uncomfortable truth: People may understand your expertise and still not understand your offer. They may like your content. They may trust you. They may even believe you know what you are...