September 10th 2025; Issue: 56 You probably hear this advice all the time: “Pick your niche.” But most coaches and creators stop there. They choose a label: Leadership coach Business coach Marketing consultant Content creator Copywriter Career coach Then they try to sell to everyone who might need that thing. That is not segmentation. That is a category. A market is not just a group of people who could buy from you. A market is a group of people with a similar problem, situation, urgency,...