Issue #25 Reading time: 2 min 31 sec Hey, Muse! Last week, I had a fascinating conversation with a speaking coach who was struggling to fill his calendar despite having excellent testimonials. After diving deep into his marketing, we discovered something surprising: He was blending in with his competitors. This revelation leads us to an important question: In a world where everyone claims to be unique, how do you actually stand out? Let me share what I've learned about this after helping...