August 6th 2025; Issue: 40 Welcome back! Every marketing guru says you need an irresistible offer. I want to challenge this notion. You need leads first....bold statement, I know...How do you create an offer so good people can't say NO? It's almost impossible if you didn't stress-test the offer in front of strangers.Yes, your clients might take you up on your new offerYes, you can convert some leads better with your new offerBut a new launch means two things: the same product to a new client...