August 17th 2025; Issue: 52 If your expert business has a slow month this summer, this is for you. Most people think the problem is that they don’t have enough content, enough followers, or enough offers. Usually, that’s not the real problem. The real problem is that the market doesn’t yet understand the value of what you already know. Who's in your market really? That’s why one good workshop can do more than a month of posting if it’s framed the right way. Not because workshops are magic....